At 1% Brand & Apparel, we believe in the power of progress—no matter how small it may seem. Our mission is to inspire individuals to chase their goals, one step at a time, by embracing the mindset of continuous improvement and getting 1% better daily.

We create high-quality apparel designed to empower you in your journey toward becoming 1% better every day. Whether you’re hitting the gym, pushing through a long run, or simply tackling your daily grind, our gear is built to support your efforts and remind you of the bigger picture: building the foundation for something greater.

The 1% philosophy is more than just a mantra; it’s a way of life. It’s about showing up, putting in the work, and knowing that each effort compounds over time. With every rep, every mile, and every small win, you’re setting the stage for bigger goals and greater success both in, and outside of the Gym.

We’re here to outfit your ambition with apparel that’s as focused and resilient as you are. Join the movement, embrace the grind, and remember: progress is the goal, and you’re stronger with every step.

Welcome to 1% Brand & Apparel—where better begins.